Savers versus Investors

Savers process the future and their financial “safety” through the emotion of fear.

Investors process the future through their faith in America, our markets, capitalism and optimism.

Savers think that paper money, coins and bills have real value.

Investors know that paper money is only a medium of exchange and that hard currency is not a store of value, real value is the purchasing power of money.

Savers think that the greatest long term and short-term risk is the loss of principle.

Investors know that long term risk is outliving the buying power of money.

Savers don’t understand the difference between loss and fluctuation.

Investors know that long term the stock market only goes one way.

Always has, always will.